The Digital Marketing Specialist is responsible for supporting all Golden Artist Colors Brands by overseeing, monitoring and facilitating the representation of the Brands in all digital marketplace environments. This position is responsible for monitoring, maintaining, analyzing and optimizing all Golden Artist Colors selling-orientated platforms such as eCommerce platforms, including third-party platforms such as Facebook Stores, Amazon, Walmart, Home Depot, and others. Additional responsibilities include assisting with other digital engagement platforms, such as Search Engine Marketing (SEM), Customer Relationship Management (CRM) and others.
Bachelors Degree in Marketing, Business or related field.
3+ Years Experience
Type of Experience Desired:
Deep knowledge of digital marketing across social media and ecommerce. Well versed in the latest social media/digital practices and technologies with the ability to develop and monitor search engine marketing campaigns and user engagement.
Special skills, abilities or talents necessary for this job:
- Strong analytical and strategic thinking skills
- Enjoy problem solving, with the desire to work in a fast-paced, evolving and challenging environment
- Extensive knowledge and experience with eCommere platforms such as Adobe Commerce or Shopify, Amazon or related online selling platforms.
- Knowledge of selling platforms incorporated within Facebook, Instagram, Pinterest, and other upcoming social media platforms, including the analytics capabilities associated with each
- Experience with data analytic software programs
- Strong understanding of Search Engine Marketing (SEM) concepts, strategies and metrics
- Proactive, self-motivated, and the ability to collaborate with a team and work independently
- Detail oriented with strong organization skills and the ability to self-manage
- Ability to make data-driven decisions
- Strong written and oral communication and presentation skills
- Proven success in building and executing selling-related campaigns across digital media platforms
- Creative, adaptive personality with good interpersonal and diplomatic skills
- Highly organized
- Able to multitask efficiently and effectively with the ability to handle multiple deadlines and manage time effectively